The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.
Affiliates, Send A Clear Signal To Your Merchants
If this is your first time running an affiliate program website, it can be a bit confusing. Is your site designed the right way to attract the right customers? Is my web content good enough? Am I using search engine keywords the right way? It can be a lot to handle if you're new to affiliate marketing.
One thing that you can do to help yourself master each and every affiliate program is to simply talk to the company that you're linking to. It sounds simple, but most affiliate marketers just set up a site, weave in some content and links and forget about it.
They don't go that extra mile that can mean the difference between selling a few units and selling a bundle. Here are a few tips for helping to boost sales on your affiliate marketing website.
* Before you go to your seller, set up your site for a month or two and record the traffic and sales you are able to do. That way, when you go to the parent company, you can say, see, this was what I was doing, and these are the sales I got. No one knows the product you're trying to sell better then the company that sells it. Use this knowledge to your advantage.
Maybe the company you link to just finished an internal study that shows that people are especially fond of a particular benefit of the product your selling that you don't even know about! If you write your content around this benefit, you might see your sales double or even triple.
Remember, always think benefits, and not features. Sit back, look at your website from your visitors' point of view. Are you explaining what's in it for them? Are your benefits preselling the offer? If you are unsure as to what the benefits are, why are you promoting this product? If you want more information to presell, contact the merchant.
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Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand (through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you have a desire to improve your business, grow your business, and be more successful. These articles are here with the sole intention of helping you to make the whole process a lot easier.
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* By talking to the parent company, you're sending a clear signal that you are taking this affiliate program seriously. And trust me, the people in charge will take note. Recent affiliate marketing studies have shown that over 90 percent of all affiliate sales come from only 5 percent of affiliate websites.
If you can end up in that group, you'll be making money faster then you ever thought possible.
* By keeping in contact with the parent company, you can stay up to date with any sort of product changes, price changes, shipping rule changes or any other information that might impact in content of your affiliate website.
Nothing will anger a customer more than a promotion on your website saying that if a customer clicks here, they will receive free shipping, only to have it not be true.
By staying connected to the parent company, you'll always have the most up-to-date promotion information.
You also need to stay connected to your affiliate directories. If the products you are promoting are from let's say Clixgalore or Linkshare for example, always read their emails and regularly check that the merchants whose products you are promoting are still active.
This may not be a problem necessarily, but action will be needed to protect your credibility and that of your website. Check that all text links and banner / image links are working effectively. If the merchant is no longer associated with a particular directory, check they are still in operation before dropping the program and removing all references to that merchant.
The benefits of befriending the parent company of your affiliate programs is vital to running a good business. You owe it to your customers, as well as yourself, to have the latest, most accurate information on your site at all times. Always, always respect your customer base and they will reward you with loyalty that will pay off time and again.
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever to your online success. But remember, without action, you cannot blame this online marketing article or any article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has been worth it for all of us.
NOW is the time!
Autor by Andrew Gowans
About the Author
Making money online or from home are some of the most sought after subjects on the internet. "Making You Richer" is our complete guide to building online wealth, so you can easily convert thousands of searches every month into real sales.
Excellent Benefits + Dedicated Support = Your Success
http://ebooks-and-articel.com
Affiliates, Send A Clear Signal To Your Merchants
