Adsense Revenues - Streams of Alternative Profits

There are thousands, if not millions of ways to be successful on the internet. Many internet marketing ideas readily exist that someone else has developed and perfected, just waiting to be implemented. One such opportunity is using the Adsense program with none other than Google. Very quickly, anyone who has already started their Adsense program has figured out that just getting your account set up, putting the advertisement snippets on your web pages are a few helpful marketing ideas to enhance your revenue and profits.

According to Google, the Adsense program contains three distinct sections that influence the exact amount of your revenue. These are: Clickthrough rates, Page impressions, and Effective cost per thousand impressions (CPM).

It may seem simple but the truth for many is, by simply adding Google ads to any new or existing website you have will automatically maximize possible revenue streams. Google places relevant CPC (cost-per-click) and CPM ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over Adsense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Clickthrough rates are mathematically determined as a percentage of viewers who have chosen to click on your particular advertisement, versus the total number of impressions viewed. This number can be influenced and enhanced by carful wording, structure, and layout of the surrounding information to any given ad. Google attempts to adapt each advertisement placed to appropriately fit their ad to the content, context, and relevance of the web pages themselves. The more the information surrounding the Google ads have in common, the more specific and targeted Google is able to make their ads.

For example, if your web page is designed to focus on bicycles, you would make sure that the work "bicycles" appears prominently through the page, typically with several aspects about the bikes outlined. This greatly increases the likelihood that Google will deliver specific advertisements for bicycles to your ad pages. The net effect is delivery of targeted which in turn increases your clickthrough rate.

Page impressions simply stated are the number of occurrences web pages that contain Adsense ads are viewed for a given period of time. There is no getting around this issue. Unless you have traffic coming to your site, well maximized Adsense activities will do you no good! Increasing traffic to your site is a multi-dimensional effort that involves a multitude of different techniques and efforts.

These typically include such things as a reciprocal linking strategy, article submissions, forum participation, directory submission, pay-per-click (PPC) programs, and a carefully planned and implemented search engine optimization (SEO) strategy.

Effective cost per thousand impressions (CPM). The measure of importance for CPM gauges a marketer's average revenues or earnings, per thousand clicks. The goal being to increase the CPM earnings average as high as possible. This ensures maximum profits and revenues. A key to increasing the CPM effectiveness is careful selection of keywords. Depending on the popularity of specific words, Google pays according to this popularity.

Keywords that receive millions of clicks pay a much higher rate (per click) than those with low click frequency. To locate additional information about keyword research tools, simply run a search on Google. You will find information ranging from the use of search engines such as Overture, to a wide variety of keyword search tools.

Utilizing these simple techniques, you should be able to substantially increase your profits and success with the Google Adsense program. Combining these with other strategies (such as the location Google ads within a given web page) will dramatically increase both the efficiency and effectiveness of your campaign activities.

Author by Stephen Wright
http://www.InternetMarketingUSA.com.

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Google Cash Frenzy

Google, sometimes referred to as the Big G, has once again proved to the world that it still is the dominant and greatly profitable leader in the Internet search market. Recent reports indicate profits are up 110% to $721m in the three months to June 2006. Much of these Google profits come from their clever and very successful advertising program called Google Adwords.

Google, essentially a search company, had gained market dominance through smart ranking technologies that provided the user with the most relevant search results ever possible to date. It’s simple user interface, coupled with smart algorithms combined with a snappy name and logo has made it the most used search engine today, putting itself years ahead from it’s closest rivals. A listing for a targeted search term in the first page or two of Google’s organic listing is every webmaster’s dream. This means huge success in terms of traffic, sales and hence money in the bank!

But, unfortunately, it is not possible for every website to be listed on the first page or two. Google saw the potential for offering paid listings that will appear alongside organic results for a search term. In this way, a webmaster can still get his website onto the first page or two under sponsored listings but for a price. Google launched their pay-per-click program, an advertiser only pays when someone clicks their ad, called it Adwords and the rest, as they say, is history!

Google then followed up with a progam called Adsense which is linked to Adwords. Adsense is where any ordinary webmaster (called a publisher) can display relevant ads from Google’s advertisers on their site. When a user to that site clicks an ad, Google pays them a percentage of that click cost.

Google, by it’s very existence, has given webmasters a chance to earn money in ways that wouldn’t have been possible. Currently, people make cash out of Google by using Adwords and/or Adsense. Thousands of ordinary people are sharing in on Google’s success and profits, making for themselves nice checks every month in the process. Let’s see how.

Adwords

Adwords are used by off-line and online businesses alike to advertise their products or services. But, for ordinary people, that’s not where the money is. Thousands of people are combining the versatility of affiliate programs with the reach of Adwords, making themselves a lot of money in the process.

People search for products that they can promote and more people turn to www.clickbank.com for this. Clickbank, a large Internet company, acts as reseller, payment processor and affiliate commission payer all in one. It works like this. A publisher, wanting to sell his/her products signs up with Clickbank and enters Clickbank’s marketplace. Affiliates wanting to promote the publisher’s products, signs up with Clickbank first as an affiliate and obtains an ID which is used in a special link called a hop link.

The affiliate then markets the publisher’s products by way of advertising, especially on Google Adwords (but can be by any other means although Google Adwords produces best results) in an effort to drive traffic to the site of the publisher. If the referral results in a sale, Clickbank processes the transaction, takes a percentage of the sale, allocates the commission to the affiliate and the balance to the publisher. Clickbank pays affiliates and publishers every two weeks.

This appeal and popularity lies in the fact that affiliates don’t need to have a product or website of their own and the commissions offered are very generous, sometimes as high as 75% of the product price. Affiliates also have the luxury of marketing a number of products from different publishers all at once.

But, a word of warning. Adwords is a bit intricate and very few people understand the system fully. If you don’t know what you are doing, you can lose a lot of money in a very short space of time. My advice would be to learn the system thoroughly, try a few small test campaigns and tweak as you go along. Never spend more than what you feel comfortable with and intensify your campaign only when you see positive results.

Adsense

Here, publishers on Google’s Content Network receive a commission when someone clicks on Google ads on their site. When an advertiser advertises with Adwords, he is given a few options. He can advertise on Google Search – ads appear as sponsored results alongside organic search results when users search using Google’s Search Engine, Google Search Network – ads appear on Google’s search partners and Content Network – independent websites that host Google ads ie. the Adsense sites we are talking about.

Participating in Google Adsense is relatively easy. You simply sign up for free at Google and when your site has been approved, you will be given Javacript code that you place on your website. Google provides publishers a range of options when it comes to ad sizes and colors in order to complement their site’s design and theme.

There are numerous tips to increase your Adsense revenue – too numerous to mention in this little article but I’ll tell you the most important ones. Firstly, build a website for the user and not Adsense. Put quality, fresh content that is relevant to your website and not duplicate, trashy content. Google is clamping down on sites made just for Adsense that offer the user no real benefit. Secondly, optimize your web pages correctly. Lastly, concentrate all your efforts on getting good, regular traffic to your site - after all, if no one visits your site, who will click on the ads?

Yes, making money with Google is possible but won’t happen overnight. Continuously research and test but most of all go slow, put in some hard work and keep up with it! All the best!

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Is Your Business Leaking Customers?

Recently I launched a new promotion for my business. As I put the finishing touches on my latest promotion, I tried to decide whether or not to add it to my affiliate program. After all, it was a private listing, and I would be testing sales before releasing it to my affiliates.

I realized then I had been leaving money on the table. I hadn't been adding my products to my affiliate tracking software.

The problem I had was that by not integrating an autoresponder into my sales system, I had failed to build a list of my customers.

This is by far the most valuable list you can build for your business because this is a warm market for you. Your customers have already bought from you. They are more likely to buy from you again.

Although building a list may seem obvious, automating your list of customers may not.

You may have made the same mistake. What I'm talking about here is automatically capturing the email address of your customer when you sell him a product. This is far easier than trying to compile a list of your customers manually.

I've sold thousands of products during my internet marketing career. My list of customers should be several thousand people long. It's not. The reason is that I didn't put a system in place to capture customer information while automating the process.

This is crucial to your business success because you are leaving money on the table if you don't remarket to your customers. They have already bought from you in the past. They are more likely to buy from you again. Whenever you create a new offer for your business, you should send them a mailing first. This can dramatically increase your sales.

Let me explain.

It is true that most payment processors capture the email address. After all, you need to send your customer confirmation of payment, as well as let him know when he can expect to receive the product.

However, once this initial contact is made, unless you have a system in place to add your new customer to an autoresponder, you won't be able to add your new customer in the future. The reason is that most autoresponder systems now require you to have your customer's IP address to manually add him to your autoresponder.

The only way to do this is to contact the customer and ask. Unfortunately, if you have a lot of customers the way I do, this isn't feasible.

So how do you stop the money leak?

You'll need some type of script to help you.

The easiest way to do this is to add a subscription box to an autoresponder on your download page or redirect page. Explain to the customer that you offer some type of updates to the product. When the customer adds his name and email, you can follow up.

You can also send an email to your customer offering him an opportunity to join your list.

The main disadvantage to a system like this is getting the customer to subscribe. He may simply download his products and never return. I did try this system with my site, and it didn't work very well.

Another solution is to integrate an affiliate tracking script or shopping cart script into your site.

Most affiliate tracking scripts or shopping cart scripts have this option and allow you to integrate the information into your sales process. This allow you to capture this information during the customer's purchase. This is the easiest way to make sure you capture the customer's information.

You can find scripts to integrate into your shopping process by visiting one of the scripts sites. If you prefer not to add another script to your site, or you can't, you can purchase shopping cart software, as well as affiliate program management software to handle these tasks for you.

Make sure you shop around. These solutions can be quite expensive.

You may assume that somewhere you already have the customer on your list. This may or may not be true. If the customer found you through the search engines, or another site, he may have been looking for your product and not another list to join. He may not be on any of your lists.

Don't take this for granted. One of the biggest mistakes I see new small business owners make is that they don't offer a list or have lead capture on every page of their sites if they include it at all. If they don't already offer a list before the sale, chances are, they don't have list building integrated into the sales process. This is another costly mistake.

When a visitor first visits your site, make sure you have a way to capture his contact information. When you sell him a product, make sure you capture his email address again. Now he is your customer. He's part of your warm market and is far more valuable to you because you have sold to him.

Focus on your warm market. Take care of your customers. By simply making this one change to your business, you can easily increase your profits.

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7 Steps To Success In The Independent Affiliate Business

I'm sure you are like millions of other people in the world. You would like to make extra money without doing very much work. Well the only business I have found that won't cost you anything to start is to become an Independent Business Affiliate. This is the best business on the net today. No website required. No experience needed. No selling on your part.

1. What is an Independent Business Affiliate?

An Independent Business Affiliate is someone that sell other peoples products. Huge companies that spend millions on developing products will pay you up to 75% for every sale.

2. Why is it good for me?

Because all of the products you can sell come with professionally designed website. This makes it easy to sell and you will never have to spend thousands on developing a website.

3. What's the cost to start this business?

To become an Independent Business Affiliate will cost you NOTHING. These big companies will pay you up to 75% for every product you sell. That's about $35 per sale in your pocket.

4. How many products can I choose from?

There are thousands of companies that want to work with you. All of these companies sell hundreds of products. You can sell one or one hundred products all for FREE, It's up to you.

5. Where do I sell these products?

I sell my products through email advertising, banner ads, newspaper ads and direct mail. I blast emails every day to millions of people. When they read my emails, there is a link that will direct them to my affiliate website. Then once on the website, If they buy something I get credit for the sale. Money in my pocket.

6. If it so easy, why is not everyone doing it?

That's because not everyone knows about it. The people that do are making thousands every day and don't want any competition. If you had a product making you millions of dollars a year, would you tell everyone?

7. How do I get into this business?

It is hard to find people that will give this step by step information away for free. Most people charge $100 for there packages. I only know of one that is free. I will give you the link at the end of this letter.

I started my business in about an hour. I made my first sale the next day, just sending out a bunch of emails. It was the best feeling in the world. I finally found a business that didn't cost an arm and a leg to start and I started out working 10 min a day. Now I spend 1 hour a day and this is all I do now for a living. I love working from home. I spend most of the day playing with my wife and kids. I wish you the same great success. Good luck my friend, I hope to see you on the beach some day.

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